Nuhou a me ka Pai

I ka hāʻule hope loa, me ke ola e kū nei i ka wā maʻi maʻi, ua lilo wau i nā wikiō o nā influencers e kū ana i loko o ko lākou mau lumi moe e hoʻāʻo ana i nā lole mai kahi hui i kapa ʻia ʻo Shein.
Ma TikToks me ka hashtag #sheinhaul, hāpai kekahi wahine ʻōpio i kahi ʻeke plastik nui a haehae a wehe ʻia, me ka hoʻokuʻu ʻana i nā ʻeke liʻiliʻi liʻiliʻi, i loko o kēlā me kēia me kahi ʻāpana lole i pelu maikaʻi ʻia. he manawa, wikiwiki-ahi, interspersed me screenshots mai ka Shein app e hōʻike ana i nā kumukūʻai: $8 lole, $12 ʻauʻau kai.
Aia ma lalo o kēia lua rabbit nā kumumanaʻo: #sheinkids, #sheincats, #sheincosplay. Ke kono nei kēia mau wikiō i nā mea nānā e kahaha i ka hui ʻana o nā kumu kūʻai haʻahaʻa a me ka nui. I kekahi manawa, e nīnau kekahi i ka pono o ia mau lole makamae, akā, e hele mai ana nā leo e pale aku iā Shein a me ka mea hoʻoikaika me ka hoihoi like ("Nani loa." "ʻO kāna kālā, waiho iā ia." e noho hāmau.
He aha ka mea e ʻoi aku ai kēia ma mua o ka pohihihi pūnaewele puni honua wale nō ʻo ia ua lilo ʻo Shein i ʻoihana nui loa. i hala aku nei, ʻekolu makahiki aku nei, ʻaʻohe mea i lohe iā lākou. Ma mua o kēia makahiki, ua noiʻi ʻo Piper Sandler i nā ʻōpio ʻAmelika he 7,000 ma kā lākou mau pūnaewele e-commerce punahele a ʻike ʻo ia ʻoiai ʻo Amazon ka lanakila maʻemaʻe, ua hele ʻo Shein i ka lua. .
Ua hōʻike ʻia ʻo Shein i hoʻonui ʻia ma waena o $ 1 biliona a me $ 2 biliona ma ke kālā pilikino i ʻApelila. Ua waiwai ka hui ma $ 100 biliona - ʻoi aku ma mua o nā hui nunui wikiwiki ʻo H&M a me Zara i hui pū ʻia, a ʻoi aku hoʻi ma mua o nā hui pilikino o ka honua koe wale nō ʻo SpaceX a me TikTok nona ByteDance.
Ke noʻonoʻo nei ʻo ka ʻoihana wikiwiki wikiwiki kekahi o nā mea weliweli loa i ka honua, ua hauʻoli wau i ka hoʻokō ʻana o Shein i kēia ʻano kapikala. ʻōpala nui; ʻO ka nui o nā textiles ma US landfills ua aneane pālua ʻia i nā makahiki ʻelua i hala aku nei. ʻOiai, ʻo ka poʻe hana e humuhumu lole, uku liʻiliʻi loa lākou no kā lākou hana i nā kūlana luhi a i kekahi manawa pilikia. e hana i nā neʻe liʻiliʻi i ka hoʻoponopono. ʻĀnō naʻe, ua puka mai kahi hanauna hou o nā hui "super-fast fashion", a he nui ka poʻe i hana liʻiliʻi e lawe i nā hana ʻoi aku ka maikaʻi.
I kekahi pō o Nowemapa, i ka wā i hoʻomoe ai kaʻu kāne i kā mākou keiki 6 makahiki, noho wau ma luna o ka noho ma ka lumi lumi a wehe i ka app Shein. 'ālohilohi no ka manaʻo nui. Ua kaomi au i ka ikona no kahi lole, hoʻokaʻawale i nā mea āpau ma ke kumukūʻai, a koho i ka mea liʻiliʻi loa ma muli o ka ʻike e pili ana i ka maikaʻi. ʻo ka ʻāpana sweatshirt, ua hoʻohui au i kahi lele kala kala nani ($4.50) i kaʻu kaʻa.
ʻOiaʻiʻo, i kēlā me kēia manawa aʻu e koho ai i kahi mea, hōʻike ka app iaʻu i nā ʻano like: Mesh body-con beget mesh body-con; Hānau ʻia nā lole hōʻoluʻolu colorblock mai nā lole hōʻoluʻolu colorblock. ʻOlokaʻa wau a ʻōwili. I ka wā pōʻeleʻele o ka lumi, ʻaʻole hiki iaʻu ke ala aʻe a hoʻā i nā kukui. Aia kahi hilahila pohihihi i kēia kūlana. Ua piʻi mai kaʻu kāne mai ka lumi lumi ma hope o ka hiamoe ʻana o kā kāua keiki a nīnau mai iaʻu he aha kaʻu e hana nei me kahi leo hopohopo. "ʻAʻole!" Ua uē au. Ua hoʻā ʻo ia i ke kukui. Ua koho au i kahi pulupulu puff-sleeve tee ($12.99) mai ka hōʻiliʻili premium o ka pūnaewele. Ma hope o ka hoʻemi ʻana o ka Pōʻalima ʻEleʻele, ʻo ka huina o ke kumukūʻai o nā mea he 14 he $80.16.
Ua hoʻowalewale ʻia au e hoʻomau i ke kūʻai ʻana, ʻo kekahi no ka paipai ʻana o ka app, akā ʻo ka hapa nui no ka mea he nui nā mea e koho ai, a he ʻuʻuku lākou a pau. e manaʻo i kahi ʻoluʻolu a nani hoʻi no ka liʻiliʻi ma mua o ka uku hoʻouna ʻana i ka pō. I kēia manawa, ʻoi aku ma mua o 20 mau makahiki ma hope, ua hoʻohaʻahaʻa ʻo Shein i ke kumukūʻai o nā sandwich deli.
Eia kekahi mau ʻike i ʻike ʻia e pili ana iā Shein: He hui hānau ʻia ʻo Kina me kahi kokoke i 10,000 mau limahana a me nā keʻena ma Kina, Singapore, a me ʻAmelika Hui Pū ʻIa. Aia ka hapa nui o kāna mau mea hoʻolako ma Guangzhou, he kūlanakauhale awa ma ka muliwai Pearl ma kahi o 80 mau mile ma ke komohana ʻākau o Hong Kong.
Ma waho aʻe o ia mea, kaʻana like ka ʻoihana i ka ʻike liʻiliʻi me ka lehulehu. Ma kahi pilikino, ʻaʻole ia e hōʻike i ka ʻike kālā. Ua hōʻole kāna Luna Nui a me ka mea hoʻokumu, ʻo Chris Xu, e ninaninau ʻia no kēia ʻatikala.
I koʻu hoʻomaka ʻana e noiʻi iā Shein, me he mea lā aia ka brand ma kahi palena palena i noho ʻia e nā ʻōpio a me iwakālua a ʻaʻohe mea ʻē aʻe. Pane akula ʻo Mike Karanikolas, “He hui Pākē kāu e kamaʻilio nei, ʻeā? ʻAʻole maopopo iaʻu pehea e haʻi aku ai—shein.” (Hele mai ʻo ia i loko.) Ua hoʻokuʻu ʻo ia i ka hoʻoweliweli .Ua haʻi mai ka mea hoʻoponopono kālepa federal iaʻu ʻaʻole ʻo ia i lohe i ka brand, a laila, i kēlā pō, hoʻouna ʻo ia i leka uila: "Postscript - ʻaʻole ʻike wale kaʻu kaikamahine 13 makahiki. ʻO ka hui (Shein), akā e hoʻohana mau ana i kā lākou corduroy i kēia pō. Ua manaʻo wau inā makemake wau e ʻike e pili ana iā Shein, pono wau e hoʻomaka me ka mea i ʻike ʻoi aku ka maikaʻi: ʻo kāna mau ʻōpio.
I kekahi ahiahi maikaʻi o Dekemaba i hala, ua aloha mai kekahi kaikamahine 16 makahiki ʻo Makeenna Kelly iaʻu ma ka ʻīpuka o kona home ma kahi kaona mālie o Fort Collins, Colorado. ʻO nā mea ASMR: kaomi i nā pahu, ke ʻimi ʻana i nā kikokikona i ka hau ma waho o kona hale. Ma Instagram, he 340,000 kāna mau mea hahai; ma YouTube, loaʻa iā ia he 1.6 miliona. I kekahi mau makahiki i hala aku nei, ua hoʻomaka ʻo ia e paʻi kiʻiʻoniʻoni no kahi brand Shein nona ka inoa ʻo Romwe. Hoʻouna ʻo ia i nā mea hou e pili ana i hoʻokahi manawa i ka mahina. i mua o kahi kumulāʻau me nā lau gula, me ke kapa ʻaʻahu nānā daimana i ʻoki ʻia he $9. Aia ka pahupaʻikiʻi i kona ʻōpū, a ma ka leo leo, kani kona alelo. ua pau ka lole lole Argyle.
Ua hele mai au e ʻike iā Kelly i ke kiʻi ʻoniʻoni ʻana. Hula ʻo ia i loko o ka lumi hoʻokipa—e hoʻomaʻamaʻa ana—a lawe iaʻu i luna a hiki i ka pae ʻana o ka papahele lua i uhi ʻia ma kahi āna i kiʻi ai. Ua kau ʻia ʻo iPad ma kahi tripod me nā kukui apo.
ʻO ka makuahine o Kelly, ʻo Nichole Lacy, ua ʻohi i kona mau lole a hele i ka lumi ʻauʻau e mahu ai. i loko o kekahi lole hou ma hope o kekahi—cardigan puʻuwai, ka pākuʻi hōkū—a hoʻohālike mālie ʻia i mua o ka pahupaʻikiʻi iPad, e honi i ka maka, e kīki i ka wāwae i luna, e hahau i ka lepa ma ʻaneʻi a nakinaki i kahi kaula ma laila. ʻO ka sphinx o ka ʻohana, ʻo Gwen, kaʻahele ma ke kiʻi a puliki kekahi i kekahi. Ma hope mai, puka mai kekahi pōpoki ʻo Agatha.
I loko o nā makahiki, ua like ka moʻolelo lehulehu o Shein ma ke ʻano o ka poʻe e like me Kelly, nāna i hoʻokumu i kahi hui o nā influencers e pana i nā kiʻiʻoniʻoni blockbuster no ka hui. Wahi a Nick Baklanov, kahi loea kūʻai a me ka noiʻi ma HypeAuditor, he mea maʻamau ʻo Shein i ka ʻoihana. No ka mea, hoʻouna ia i nā lole manuahi i kahi helu nui o nā influencers. ʻO lākou hoʻi e kaʻana like i nā code discount me kā lākou poʻe hahai a loaʻa nā komisina mai nā kūʻai aku.
Ma waho aʻe o nā lole manuahi, uku pū ʻo Romwe i ka uku paʻa no kāna mau pou. i loko o hoʻokahi pule. Ma ka hoʻololiʻana, loaʻa i ka brand ke kūʻai haʻahaʻa haʻahaʻa kahi e makemake ai kāna poʻe i manaʻoʻia (nā'ōpio a me ka iwakālua. ʻO kahi momona me he mea lā ʻo ia ka poʻe me nā mea hahai.
I ka makahiki 1990, ma mua o ka hānau ʻana ʻo Kelly, ua hoʻolaha ʻo Zara i ke ʻano o ka hōʻaiʻē ʻana i nā manaʻo hoʻolālā mai nā mea i hopu ʻia i ka manaʻo o ke ala. nā kumukūʻai i loko o kahi mau pule. Ua hoʻokomo ʻo Andreessen Horowitz mea hoʻopukapuka ʻo Connie Chan i ka hoʻokūkū ʻo Shein ʻo Cider. ʻO Nova kekahi ʻāpana o ke ʻano like.
Ma hope o ka pau ʻana o ka pana ʻana o Kelly, nīnau mai ʻo Lacey iaʻu i ka nui o koʻu manaʻo i nā ʻāpana āpau ma ka pūnaewele pūnaewele ʻo Romway - 21 o lākou, me kahi pōʻai hau hau - ke kumu kūʻai. Ke kuhi nei au ma kahi o $500. Ua minoʻaka ʻo Lacey, koʻu mau makahiki.
I kēlā me kēia lā, hōʻano hou ʻo Shein i kāna pūnaewele me ka awelika o 6,000 mau ʻano hou - he helu ʻino loa i loko o ka pōʻaiapili o ke ʻano wikiwiki.
Ma ka waena o ka makahiki 2000, ʻo ka wikiwiki ka mea hoʻohālikelike nui i ka hale kūʻai. Ua hui ʻo Kina i ka World Trade Organization a ua lilo koke ʻo ia i kikowaena hana lole nui, me nā hui o ke Komohana e neʻe nei i ka hapa nui o kā lākou hana ʻana ma laila. i nā palapala pāʻoihana Kina e like me Xu Yangtian. Ua helu ʻia ʻo ia ma ke ʻano he mea nona ka hui hou i hoʻopaʻa inoa ʻia, ʻo Nanjing Dianwei Information Technology Co., Ltd., me ʻelua mau mea ʻē aʻe, ʻo Wang Xiaohu a me Li Peng.Xu a me Wang kēlā me kēia 45 pakeneka o ka hui, oiai na Li no ke koena 10 pakeneka, ua hoikeia na palapala.
Ua haʻi ʻo Wang lāua ʻo Li i kā lāua mau hoʻomanaʻo o ia manawa. Ua ʻōlelo ʻo Wang ua kamaʻāina ʻo ia a me Xu e nā hoa hana, a ma 2008, ua hoʻoholo lākou e hana i ka ʻoihana kūʻai aku a me nā ʻoihana e-commerce ma waena o nā palena. , i ʻōlelo ʻo ia, ʻoiai ʻo Xu e mālama i nā ʻano mea ʻenehana hou aʻe, me ka kūʻai aku ʻana o SEO.
I kēlā makahiki hoʻokahi, hāʻawi ʻo Li i kahi haʻiʻōlelo ma ke kūʻai ʻana ma ka pūnaewele ma kahi ʻaha kūkā ma Nanjing.Xu - he kanaka ʻōpio lōʻihi me ka helehelena lōʻihi - hōʻike ʻo ia iā ia iho e ʻimi ana i nā ʻōlelo aʻo ʻoihana. "He mea hou ʻo ia," wahi a Lee. a me ka ikaika, no laila ua ʻae ʻo Li e kōkua.
Ua kono ʻo Xu iā Li e hui pū me ia a me Wang ma ke ʻano he mau kākāʻōlelo hapa manawa. ua hoʻokuʻu ʻia ma Nanjing i ʻOkakopa. I ka wā mua, ua hoʻāʻo lākou e kūʻai aku i nā ʻano mea like ʻole, me ka teapots a me nā kelepona. ʻOiaʻiʻo, hiki i nā hui holo Kina ke hana i ka holomua.
Wahi a Li, hoʻomaka lākou e hoʻouna i nā mea kūʻai aku i kahi mākeke lole nui ma Guangzhou e kūʻai i nā laʻana lole pākahi mai nā mea hoʻolako like ʻole. WordPress a me Tumblr e hoʻomaikaʻi SEO; aia wale nō ke kūʻai ʻia kahi mea, hōʻike lākou i kahi mea i hāʻawi ʻia e nā Wholesalers i nā kauoha liʻiliʻi.
I ka piʻi ʻana o ke kūʻai aku, ua hoʻomaka lākou e noiʻi i nā ʻano pūnaewele e wānana i nā ʻano hou e hiki ke hopu a kau i nā kauoha ma mua o ka manawa, wahi a Li. lole lole.
I kēia manawa, hana ʻo Xu i nā hola lōʻihi, noho pinepine ma ke keʻena ma hope o ka hoʻi ʻana o kekahi i ka home. "Ua makemake nui ʻo ia e holomua," wahi a Lee. , ninau hou aku. A laila pau paha i ka hola 1 a i ʻole 2am. Ua hāʻawi ʻo Lee i ka pia a me nā meaʻai (paʻakai paʻakai paila, vermicelli soup) i ʻōlelo aʻo iā Xu no ka mea ua hoʻolohe pono ʻo Xu a aʻo koke. .
I nā lā mua, hoʻomanaʻo ʻo Li, he liʻiliʻi ke kauoha awelika i loaʻa iā lākou, ma kahi o $14, akā kūʻai lākou i 100 a 200 mau mea i ka lā; i ka lā maikaʻi, hiki iā lākou ke ʻoi aku ma mua o 1,000. He mea liʻiliʻi nā lole, ʻo ia ke kumu. ua ulu ka hui ma kahi o 20 mau limahana, ua uku maikaʻi ʻia lākou a pau. Ua momona ʻo Fat Xu a hoʻonui i kona kapa lole.
I kekahi lā, ma hope o kā lākou hana ʻana i ka ʻoihana no hoʻokahi makahiki, ua ʻike ʻia ʻo Wang ma ke keʻena a ʻike ʻo ia ua nalowale ʻo Xu. a leka uila iā Xu akā ʻaʻohe pane, a laila hele akula i kona hale a me ke kahua kaʻaahi e ʻimi iā Xu.Xu i haʻalele. Ua uku hope loa i ke koena o ka hui a hoʻokuʻu i ka limahana. Ma hope mai, ua ʻike lākou ua haʻalele ʻo Xu a hoʻomau i ka e-commerce me ka ʻole o lākou. Ua "hoʻokaʻawale ʻia ʻo Wang.")
Ma Malaki 2011, ua hoʻopaʻa inoa ʻia ka pūnaewele e lilo ai ʻo Shein—SheInside.com. Ua kapa ʻia ka pūnaewele iā ia iho "ka hui ʻaʻahu mare nui o ka honua," ʻoiai ke kūʻai aku nei i nā ʻano lole wahine. ʻO ia iho he "super international retailer", e lawe mai ana i "nā alanui alanui hou loa mai Ladana, Paris, Tokyo, Shanghai a me New York i nā alanui kiʻekiʻe i nā hale kūʻai".
I Kepakemapa 2012, hoʻopaʻa inoa ʻo Xu i kahi hui me kahi inoa ʻokoʻa iki mai ka hui āna i hoʻokumu pū ai me Wang a me Li - Nanjing E-Commerce Information Technology. Ua paʻa ʻo ia i 70% o nā ʻāpana o ka hui a ua paʻa kekahi hoa i 30% o nā ʻāpana. ʻAʻole ʻoe ʻike i ka wā e hana ʻino ai ʻo ia iā ʻoe, ʻeā? Wahi a Lee, "Inā hiki iaʻu ke haʻalele koke aku iā ia, ʻaʻole hiki iā ia ke hōʻeha iaʻu ma hope."
I ka makahiki 2013, ua hoʻonui ka hui o Xu i kāna pōʻai mua o ka loaʻa kālā ʻoihana, i hōʻike ʻia he $ 5 miliona mai Jafco Asia, e like me CB Insights. ma 2008″ - ka makahiki hoʻokahi i hoʻokumu ʻia ai ʻo Nanjing Dianwei Information Technology Co., Ltd.
I ka makahiki 2015, ua loaʻa hou i ka hui he $ 47 miliona ma ke kālā. loaʻa pū ʻo Romwe - kahi hōʻailona i hoʻomaka ai ʻo Lee me kāna hoaaloha i kekahi mau makahiki i hala aku nei, akā ua haʻalele ʻia ma mua o ka loaʻa ʻana.
I ka makahiki 2020, ua hoʻopau ka maʻi maʻi i ka ʻoihana lole. Eia nō naʻe, ke hoʻomau nei ke kūʻai aku ʻana o Shein a ke manaʻo ʻia e hōʻea i $ 10 biliona i 2020 a me $ 15.7 biliona i 2021. (ʻAʻole maopopo inā loaʻa ka ʻoihana.) Ua kūpono ʻo brand no ka wā maʻi maʻi, kahi i hoʻemi ʻia ai ke ola lehulehu a pau i loko o ka ʻāpana ʻāpana o ka kamepiula a i ʻole ka pale kelepona, ʻano like paha ia me Shein.
Ua uhi au iā Shein no nā mahina i ka wā i ʻae mai ai ka hui e nīnau iaʻu i kekahi o kāna mau luna hoʻokō, me ka Pelekikena ʻAmelika ʻo George Chiao; Luna Kūʻai Nui ʻo Molly Miao; a me Environmental, Social and Governance Director Adam Winston. Ua wehewehe mai lakou ia'u i ke ano okoa loa mai ke ano o ka hana ana o na mea kuai kahiko. Hiki i kekahi brand fashion style ke hoʻolālā i nā haneli he nui i loko o ka hale i kēlā me kēia mahina a noi aku i nā mea hana e hana i mau tausani o kēlā me kēia ʻano. Loaʻa nā ʻāpana ma ka pūnaewele a ma nā hale kūʻai kino.
Ma ka hoʻohālikelike, hana nui ʻo Shein me nā mea hoʻolālā waho. ʻO ka hapa nui o kāna mau mea kūʻai kūʻokoʻa e hoʻolālā a hana i nā lole. ʻelua pule wale nō mai ka manaʻo i ka hana ʻana.
Hoʻouna ʻia nā lole i hoʻopau ʻia i ke kikowaena hoʻolaha nui o Shein, kahi e hoʻokaʻawale ʻia ai lākou i loko o nā pūʻolo no nā mea kūʻai aku, a ua hoʻouna pololei ʻia kēlā mau pūʻolo i nā puka o nā kānaka ma US a ʻoi aku ma mua o 150 mau ʻāina ʻē aʻe-ma mua o ka hoʻouna ʻana i nā lole he nui i nā wahi a pau. . ʻO ka honua ma luna o ka pahu, e like me nā mea kūʻai aku i hana maʻamau. Ua hana ʻia ka nui o nā hoʻoholo o ka hui me ke kōkua o kāna polokalamu maʻamau, hiki ke hoʻomaopopo koke i nā ʻāpana i kaulana a hoʻonohonoho hou iā lākou; ho'ōki ia i ka hana ʻana i nā ʻano kūʻai hoʻohaʻahaʻa.
ʻO ke kumu hoʻohālike pūnaewele maʻemaʻe a Shein, ʻaʻole like me kāna mau hoʻokūkū wikiwiki wikiwiki, hiki iā ia ke pale i nā kumukūʻai hana a me nā limahana o nā hale kūʻai brick-a-motar, me ka pili ʻana i nā papa i piha i nā lole i kūʻai ʻole ʻia i ka hopena o kēlā me kēia kau. lako polokalamu, hilinaʻi ia i nā mea hoʻolako e hoʻolālā i ka hana wikiwiki a ʻoi aku ka maikaʻi. ʻO ka hopena he kahawai pau ʻole o nā lole. .Ma nā mahina he 12 i hala iho nei, ua helu ʻo Gap ma kahi o 12,000 mau mea like ʻole ma kāna pūnaewele, H&M ma kahi o 25,000 a ʻo Zara ma kahi o 35,000, ua loaʻa iā Lu ke kaukaʻi o ke Kulanui o Delaware. I kēlā manawa, ua loaʻa iā Shein he 1.3 miliona. ke kumu kūʻai kūpono," i ʻōlelo mai ai ʻo Joe iaʻu.
ʻAʻole ʻo Shein wale nō ka hui e kau i nā kauoha mua liʻiliʻi me nā mea hoʻolako a laila hoʻonohonoho hou i ka wā e hana maikaʻi ai nā huahana. Ua kōkua ʻo Boohoo i paionia i kēia ʻano hoʻohālike. ʻO ka pili ʻāina a me ka moʻomeheu ponoʻī o Shein ka mea i maʻalahi.
ʻO ka mea kākau ʻo Credit Suisse ʻo Simon Irwin ke kānalua nei i nā kumukūʻai haʻahaʻa o Shein. Ua ʻae ka hapa nui o lākou ʻaʻole hiki iā lākou ke lawe i ka huahana i ka mākeke ma ke kumukūʻai like me Shein.
Eia naʻe, kānalua ʻo Irving i ka haʻahaʻa loa o nā kumukūʻai o Shein, a i ʻole ka hapa nui ma o ke kūʻai pono ʻana. ʻO nā ʻāina ʻē aʻe a i ʻole i loko o ka US, ma lalo o kahi kuʻikahi honua. Eia kekahi, mai ka makahiki 2018, ʻaʻole i kau ʻo Kina i nā ʻauhau ma ka hoʻokuʻu ʻana mai nā hui kūʻai pololei mai Kina, a ʻaʻole pili nā dute lawe mai US i nā waiwai i emi iho ma lalo o $800. ʻO nā ʻāina ʻē aʻe he mau lula like e hiki ai iā Shein ke pale aku i nā dute lawe mai, wahi a Owen. )
Ua'ōlelo houʻo Irving i kekahi mea'ē aʻe: Ua'ōleloʻo ia he nui nā mea kūʻai aku ma ka US a me'Europa e hoʻonui ana i ka hoʻolimalimaʻana no ka mālamaʻana i nā rula a me nā loina e pili ana i nā kulekele hana a me ka nohona.
Ma kahi pule ʻoluʻolu o Pepeluali, ma hope koke iho o ka Makahiki Hou Kina, ua kono au i kekahi hoa hana e kipa aku i ka Apana Panyu o Guangzhou, kahi e hana ai o Shein i ka hana. He hale keʻokeʻo hou me ka inoa ʻo Shein ma luna e kū ana ma ka pā ma kahi kauhale noho mālie, ma waena o nā kula a me nā keʻena. nā hoʻolaha no nā hale hana lole.
Ma kahi kokoke mai—he ohi paapu o na hale hana liilii, kekahi i ka mea i ikeia he hale noho i hooponopono hou ia—hiki ke ike ia na eke e kakau ana i ka inoa o Shein ma na papa a laina laina paha ma na papakaukau. Hoʻokomo nā wāhine i nā pālule a me nā pale ʻokiʻoki a hana mālie i mua o nā mīkini humuhumu. Ma ka paia hoʻokahi, ua hoʻolaha nui ʻia ka Code of Conduct a Shein. a i ʻole hoʻomāinoino i nā limahana.
ʻO ka makahiki i hala aku nei, ua ʻike pū nā mea noiʻi i kipa iā Panyu ma ka ʻaoʻao o ka hui kiaʻi ʻo Swiss Public Eye, aia kekahi mau hale i nā alahele a me nā puka i hoʻopaʻa ʻia e nā ʻeke lole nui, kahi pōʻino ahi. a haʻalele ma kahi o 10 a i ʻole 10:30 pm, me kahi hoʻomaha ma kahi o 90 mau minuke no ka ʻaina awakea a me ka ʻaina ahiahi. Hana lākou i ʻehiku lā o ka pule, me hoʻokahi lā hoʻomaha o ka mahina - he papa hana i pāpā ʻia e ke kānāwai Kina. a me ke aupuni, ua haʻi mai iaʻu ma hope o ke aʻo ʻana i ka hōʻike Public Eye, "ua ʻimi ʻo Shein iā ia iho."
Ua loaʻa koke i ka hui ka zero o ka 150 ma ka pālākiō i mālama ʻia e Remake, kahi ʻoihana ʻole e kākoʻo ana i ka hana ʻoi aku ka maikaʻi o ka hana a me nā hana kaiapuni. ʻaʻole hiki iā ia ke hoʻomaka e ana i kona kapuaʻi kaiapuni. ʻAʻole mākou i ʻike i ka nui o nā huahana a lākou e hana ai, ʻaʻole mākou i ʻike i ka nui o nā mea a lākou e hoʻohana ai i ka huina, a ʻaʻole mākou i ʻike i kā lākou kapuaʻi kalapona, "E haʻi mai ʻo Elizabeth L. Cline, ka luna hoʻomalu a me nā kulekele ma Remake iaʻu. (ʻAʻole i pane ʻo Shein i nā nīnau e pili ana i ka hōʻike remake.)
Ma mua o kēia makahiki, ua hoʻokuʻu ʻo Shein i kāna hōʻike hoʻomau a me ka hopena o ka pilikanaka, kahi i hoʻohiki ai e hoʻohana i nā textile hiki ke hoʻomau a hōʻike i kāna hoʻokuʻu ʻana i ke kinoea hoʻomehana honua. Ua loaʻa i ka 83 pakeneka he "pilikia koʻikoʻi." ʻO ka hapa nui o nā hewa e pili ana i ka "hoʻomākaukau ahi a me ka ulia pōpilikia" a me "nā hola hana," akā ʻoi aku ka koʻikoʻi o kekahi: 12% o nā mea hoʻolako i hana i nā "hōʻino ʻole ʻole," hiki ke komo i ka hana ma lalo o ka makahiki, ka hana koi, a i ʻole. pilikia olakino koʻikoʻi a me nā pilikia palekana. Nīnau au i ka mea haʻiʻōlelo he aha kēia mau hewa, ʻaʻole naʻe ʻo ia i wehewehe.
Ua ʻōlelo ka hōʻike a Shein e hāʻawi ka hui i ka hoʻomaʻamaʻa ʻana i nā mea hoʻolako me nā hewa koʻikoʻi. e hana ʻia - e like me nā ʻoihana e pono e hoʻomaikaʻi a ulu i ka wā. "
Ua ʻōlelo ka poʻe kākoʻo i nā kuleana o ka hana, ʻo ka nānā ʻana i nā mea hoʻolako he pane haʻahaʻa e hiki ʻole ke hoʻoponopono i ke kumu e noho ai nā kūlana pōʻino i ka mua. nā kūlana hana maikaʻi ʻole a me nā pōʻino o ke kaiapuni.
Ua haʻi mai ʻo Klein iaʻu i ka wā e ʻōlelo ai kahi hui e like me Shein i ka maikaʻi, lele kona mau manaʻo i nā poʻe, maʻamau nā wahine, ka poʻe luhi i ke kino a me ka noʻonoʻo i hiki i ka hui ke hoʻonui i ka loaʻa kālā a hoʻonui i ka loaʻa kālā. E ho'ēmi i nā kumukūʻai. "Pono lākou e maʻalahi a hana i ka pō a hiki i ke koena o mākou ke paʻi i kahi pihi a hāʻawi i kahi lole i ko mākou puka no $ 10," wahi āna.